5 Ways The Marvel Cinematic Universe Marketing Fooled Audiences

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Movie trailers have become the go-to of any marketing campaign for a film. Thanks to social media, trailers are much more prominent nowadays. When trailers hit the web, fans cannot stop talking about them. We have become so accustomed to trailers that many people will dissect frame-by-frame to catch the latest Easter eggs or even a big movie spoiler. Specifically, Marvel has even been known for spoiling crucial plot points in their marketing. 

That being said, the marketing team for the #MarvelCinematicUniverse has done a good enough job on showcasing their films before it’s released. They’ve done such a great job, that some of their trailers fooled audiences into believing something else. This isn’t always a bad thing as it’s important for major studios to try and hinder any spoilers from getting out prior to a films release. However there have been times when a trailer has flat-out lied to an audience. In no particular order, here are five ways Marvel has fooled audiences in their trailers:

1. Ultron Lifts Cars, Not Scarlet Witch ‘Avengers: Age of Ultron’


Not that #ScarletWitch couldn’t do this, but the trailers leading up to the film make it seem that she is the one doing the heavy damage. We learn in this film that she is indeed very powerful, especially against all of Ultron’s robot minions.

In this particular scene however we are lead to believe that she is the one lifting the car with Captain America hanging on for dear life when in fact Ultron was the one who did this. This mis-direct certainly didn’t make or break the film for me, but it’s nice to see how they were able to piece this one together.

2. Ant-Man Talks To Darren Cross AKA Yellowjacket ‘Ant-Man’


#Ant-Man’s second feature-length trailer gives us more on the character of Scott Lang (Paul Rudd) along with more story points. The trailer also shows audiences some of the humor we can expect in this film including the scene where Dr. Hank Pym (Michael Douglas) tells Scott to “steal some stuff.”

The name Ant-Man is a corny superhero name and Lang is sure to inform Cross that the name “wasn’t his idea.” However, when we finally see the movie, we learn that Lang was actually speaking to a fellow Avenger not Cross. Thankfully, Marvel kept this secret in tact until the week leading up to the films release date.

3. Bucky Shoots War Machine Out Of The Sky ‘Captain America: Civil War’


This trailer diversion involves Busky’s rifle firing at a flying War Machine. Bucky shoots a direct hit which sends War Machine back down to Earth. Or so we thought. In fact, Vision was the one who mistakenly fired on his own teammate, hitting War Machine in the process. It’s an unfortunate circumstance any way you look at it on both sides, but Marvel clearly wanted you to believe that Bucky was the culprit, not Vision.

4. The Sovereign’s Dialogue ‘Guardians of the Galaxy Vol. 2’


This one is more so about the dialogue than the scene itself. In the trailer, we hear Ayesha the leader of the Sovereign say this direct quote; “I see it within you, fear jealousy, betrayal. It is our duty to cleanse the universe of this weakness.” The only problem with this quote is that it’s not even in the movie!

While the quote from this trailer was removed from the final film, it actually did a great job keeping audiences on their toes. By this I mean that the marketing for the film and subsequent trailers made you believe that the Sovereign were the primary villains in #GuardiansoftheGalaxyVol2. This couldn’t be more further from the truth as we learn that Star-Lord’s father Ego (Kurt Russell) was the real villain the entire time. A job well done on the marketing team for this one.

5. Ben Kingsley Isn’t The Real Mandarin ‘Iron Man 3’


“You don’t know who I am and you’ll never see me coming.” -The Mandarin

In perhaps the biggest Marvel Cinematic Universe plot twist of them all, actor Ben Kingsley was never the real Mandarin. He was just an actor made to divert all the attention away from the actual Mandarin; Aldrich Killian (Guy Pearce). Love it or hate it, Marvel did such a great job fooling audiences across the globe that Kingsley would be playing Tony Stark’s most popular comic book villain.

Fan’s however didn’t approve of Shane Black’s twist and have since cried out for the true comic book version of the Mandarin to appear. To calm some nerves, Marvel has since released what they call a ‘Marvel One-Shot.’ This short 60 second scene shows Kingsley’s character in jail with the real Mandarin out there somewhere which you can check out below:

So there you have it folks! Do you agree? What other scenes from the marketing in trailers and/or TV spots have you seen that fooled audiences? I’d love to hear what you all have to say!  



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