How many movies do you go see a month? Three, Five, maybe even ten? Well if you’re one of those people (like myself) who cannot resist going to a movie theater, then consider getting MoviePass!
Here’s how it works. You pay a monthly fee either $35 or $45 a month and you have access to unlimited movies at a theater (one per day only). The catch? Not many theaters are participating with this new feature just yet. MoviePass has actually been around a few year’s now gaining mixed reviews in the process (they actually started sometime in 2011). Initially AMC theaters did not view this as a step forward. Instead AMC stated that, MoviePass, “did not integrate well into our programs and could create significant guest experience issues.” However, times have changed and people are not seeing movies like they were five years ago. Much of this has to do with ticket prices skyrocketing and is continuing to climb at an alarming rate.
AMC theaters are currently in the works to partner with MoviePass to give it a shot. Cities such as Denver and Boston are soon to be the “test-subjects” of what may become the future for movie theaters. If you want to read more about this latest news continue reading here: http://collider.com/amc-theaters-moviepass-monthly-subscription-test/.
In my opinion, I really hope that this pulls through. Unless ticket prices go WAY DOWN, this pass is a steal in my book. I may not go to the movies all that often in certain months, but if I go see at least three or four movies a month, I’m still saving quite a bit. This could be the future of movie tickets.
Here is a quick little video that “Cobbster” posted which gives us a quick overview of what MoviePass is and how it works. Check it out below! Here is also a link to the MoviePass official website: https://www.moviepass.com/.
What this all boils down to is if the theaters are able to somehow make a deal with this company. However, the percentage theaters make off of ticket sales is not much at all (roughly 20-25% actually go towards the theater). The majority of the income that theaters make is solely on their food and merchandise. So it would be really interesting to see how this turns out. All it takes is one theater to see if it truly works. If it does, you can bet other theaters will chime in including AMC’s rival Regal Entertainment. But right now we must be patient.
So what do you guys think? If MoviePass proves successful for theaters, would you be willing to purchase this pass and pay a flat rate? Share your thoughts in the comment section below.