Guardians of the Galaxy was in my opinion the most risky Marvel film to date. I touched base on this in my previous Ant-Man article. You can view that article right here: https://creamerscinemacraze.wordpress.com/2014/12/07/could-ant-man-be-marvels-first-movie-flop-in-their-shared-universe/. Its estimated budget was around $170 million but was able to gross over $330 million in the U.S. alone. http://www.imdb.com/title/tt2015381/business?ref_=tt_dt_bus.
But the question I want to answer is why the film was so successful to begin with? I believe there are a few reasons: 1. It was a new idea for a comic book movie; 2. The film appeals to a younger crowd; 3. And finally, this film was similar to a Star Wars movie.
- A New Perspective
Back in 2008, fans were eager to learn about the new Guardians of the Galaxy comic book series that was released that year. Little do people know, but there was a previous Guardians of the Galaxy comic book series that had completely different characters including “Adam Warlock, Nova, Silver Surfer, and Captain Marvel.” If you’re interested you can read more about them here: http://marvel.com/universe/Guardians_of_the_Galaxy. The new Guardians of the Galaxy however caught people’s attention. Comic books began to become more popular again. This was one of the reasons that prepared the new Guardians of the Galaxy movie for achievement. It was a fresh and new idea to Marvel’s comic book universe.
- Appeals to a younger generation.
A talking raccoon; a speaking tree that utters only his name; a Han Solo-esque character in Star Lord (more on him later); and two assassins named Gamora and Drax the Destroyer? What’s not to love about this group of characters?
My second point was that this comic book series helped to entertain the younger crowd. When I mean “younger” crowd I really mean people who are slowly growing up into the fascination of the superhero lore. Everyone by now knows who Iron Man, Captain America, and Hulk are! So why not try to make characters that would possibly appeal to a younger generation?
Thus Marvel introduced more specifically Rocket Raccoon and Groot. These two characters put together are a very formidable duo. The trash talking/lovable raccoon and the humble and often gentle talking tree are more innovative and distinctive characters that were introduced to us in the Marvel Universe. Fans and audiences alike will enjoy these characters and are portrayed and voiced magnificently by Bradley Cooper (Rocket Raccoon) and Vin Diesel (Groot).
- Similar to a Star Wars film
My third and final point is that Guardians of the Galaxy had more of a Star Wars vibe to the film. There were epic space battles, well choreographic hand to hand combat scenes, and the overall space look and texture of the film, felt more like a Star Wars movie.
Star Lord (Chris Pratt) is an outlaw trying to be claimed for a prize in the film by Yondu (Michael Rooker) and his gang of muggers. Sound familiar? It should. Yondu and his crew are like the bounty hunters from Star Wars who are trying to capture Han Solo for a prize. Coincidence? I think not! Even some of the spacecraft that the Kree/Nova Corps were piloting in the film reminded me of an X-Wing or TIE Fighter from the Star Wars films. There were so many other comparisons to Star Wars it’s hard to keep count. This is yet another reason why I believed the film flourished at the box office.
So what do you guys think? Are there other reasons why you believe Guardians of the Galaxy succeeded all expectations? Comment below and tell me what you think!